The land-based casino of Calais, a modest structure with a human dimension, has created a new kind of clientele. Having become a friendly place where relatives, friends and families meet, the play complex is proud of its new status.
Its director Stanislas Varella and its marketing and communication manager Frédéric Lenglet are also unanimous on the question, the establishment is evolving. Admittedly, it is a space of play, but it has also transformed into a place of sharing and outing. It opened up to a wider audience wishing to have a good time.
A real place of social exchange
One of the establishments of the Partouche group, the Calais casino is located rue Royale. It has a fleet of 75 slot machines with bets from 1 cent to 2 euros, a blackjack table, an English roulette table and six electronic roulette stations. The establishment’s policy is to renew six or seven machines each year to better serve the 126,000 players it hosts on average each year.
The average stake made by the customers of the gaming complex is 50 euros. At the time when the crisis in France really raged, the attendance rate of the casino of Calais fell, but not in a catastrophic way. Today, the various games have become options for the customers. The brewery, installed at the entrance, has broadened the potential of the establishment. Customers do not come only to play, but also to take advantage of this space for exchange and sharing.
The 40 employees and customers maintain a very friendly relationship. The Calais casino has evolved into a very friendly place where retirees, friends and families meet at any time of the day. The establishment’s brasserie offers an attractive menu at a lower price, which is all the more reason to dine there. People who are having a good time in the brewery need only take a few steps if they want to charm the machines in the games room.
A new image of casinos
The Calais casino intends to change people’s perception of gambling establishments. First, to use the casino’s gambling hall, customers are not required to wager a large sum. A modest budget can easily have a good time at the casino. The Calais establishment opens its doors to all generations, young and retired alike can have fun there.
It has become democratized by becoming a family and friendly space. The customers feel much more at ease there thanks to this warm and pleasant atmosphere. If the crisis has forced the Calais casino to innovate, the members of the management are very satisfied with the change undertaken by the establishment. Although the gaming complex has never managed to catch up with the number of players before the crisis, it still shows a stable figure that can be described as reasonable.